Wenzhou Hualiou Footwear & Apparel Co., Ltd. Certified as National High-Tech Enterprise

In the extraordinary year of 2020, Wenzhou Hualiou Footwear & Apparel Co., Ltd. was newly recognized as a National High-Tech Enterprise, acknowledging its resilience and contribution to the steady economic growth of Lucheng District, Wenzhou. Founded in 2011 (with its predecessor leather shoe factory dating back to 2007), Hualiou is a modern shoemaking enterprise integrating R&D, production, and sales. The company operates three advanced production lines with an annual output of 1.8 million pairs of women's shoes. Its "Hualiou" brand has won strong customer trust and holds ISO9001 and ISO14001 management system certifications. Facing intensifying competition, Hualiou remains committed to its brand promise — "Hualiou means assurance." The company drives brand growth through precise market positioning, reliable quality, distinctive style, and accessible pricing, while also engaging consumers on digital platforms such as Douyin (TikTok). Guided by the philosophy of "people-oriented, steady progress, continuous improvement, and scientific innovation," Hualiou views talent as its most valuable asset. It has established a fair and motivating mechanism to attract, develop, and retain talent, supporting long-term strategy, sustainable innovation, and employee career growth. Looking ahead, Hualiou will actively embrace global opportunities and strive to build a first-class Chinese women's shoe brand.